Innovation in Action; Unlock Curiosity, Creativity

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A proven framework to turn your best ideas into lasting change. Innovation workshops generate plenty of ideas. What they don't generate is actual change. The problem isn't creativity - it's that most approaches don't help you identify the right problem to solve, and they stop at ideation, leaving you with a whiteboard full of possibilities and no path to delivery. Innovation in Action introduces the DUCTRI Toolkit — a six-phase process (Discovering, Understanding, Creating, Testing, Resourcing, Implementing) refined through 300+ industry projects over ten years. Developed by innovation researchers and experts Christian Walsh and Vaughan Broderick, DUCTRI emphasises the two phases other frameworks ignore: Resourcing and Implementing. Inside, you'll find: Over 30 field-tested tools with step-by-step guidance on what, why, when and how to use each one Real-world case studies from healthcare, technology, social enterprise and more