Lucky by Design (1944)

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Wharton economist and market designer Judd Kessler pulls back the curtain on hidden markets that determine who gets what in everyday life—and how to tip the scales in your favor. "Who knew cutting-edge economics could be so fun — and so useful? Witty and entertaining, Lucky by Design is essential reading before your next job hunt, school application, or even dinner reservation." —Seth Stephens-Davidowitz, economist and New York Times bestselling author of Everybody Lies What’s the secret to scoring a reservation at a hot new restaurant? When should you enter a lottery to increase your odds of winning? Why did your neighbor’s kid get into a nearby preschool while yours didn’t? Who gets priority for a life-saving organ donation? These outcomes are not a matter of luck. Instead, they depend on how we navigate hidden markets that arise to decide who gets what when many of us