Ticker Shock; First Edition; A Playbook for Investor Relations, Communications, and Leadership i

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How identity, access, and attention are transforming the future of corporate branding and investor relations The modern market is no longer defined solely by balance sheets and earnings reports—it's powered by identity, access, and emotion. Ticker Shock: A Playbook for Investor Relations, Communications, and Leadership in the Age of Retail Investors reveals how a new generation of investors, armed with instinct and a smartphone, is rewriting the rules of engagement across capital markets. These retail investors aren't just buying shares—they're building personal brands, performing belonging, and transforming financial discourse into a cultural act. Katherine Perry dissects this evolution with precision, blending behavioral insight, cultural analysis, and communications strategy to illuminate a financial ecosystem driven by resonance rather than fundamentals. Through vivid case studies, Perry traces how speculation, sentiment, and social visibility