Malort

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"As I am someone who has grown to actually like MalÖrt, you may doubt my taste. But Josh Noel's exploration of this most maligned spirit is funny, fascinating, and surprisingly delicious." —John Hodgman, comedian and author of Medallion Status MalÖrt may be the worst thing you'll ever taste. Known primarily for its intense bitterness, the infamous Chicago liqueur has been compared to "a forest fire, if the forest was made of earwax." Yet lurking in the horror and the mockery lies the truth of MalÖrt: we keep going back for more. For nearly a hundred years, we've gone back. Jeppson's MalÖrt could have died a hundred deaths in that time. Its survival wasn't always a given. It also was no accident. There was one man's dogged persistence. One woman's patience and dedication. There were cultural shifts and fortunate timing that helped transform a drink rooted in centuries-old Swedish tradition into the American sensation it is today.<BR