The Battle for Trust

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I Applaud The Work You Are Doing On the Vital Subject of Trust—The Thread That Holds Everything Together. -SCOTT PELLEY, 60 MINUTES REPORTER, CBS Need and Purpose of The Battle for Trust: Why It's Unique The decisions to trust—or not—are pervasive throughout our everyday lives. Whether or not we trust others, for example, depends on many factors, and they all have a history. The battle to trust or mistrust, as experienced at the personal, political and cultural levels, are revealed in this well-documented story. This book illuminates the nature of trust, a deeply abstract and critically important concept. The purpose here is to reveal to you what trust is as a psychological, political, and cultural phenomenon and how its deep roots, within each of us, guide our feelings toward how we experience it in our daily lives. What is so unique about this book? Here are five solid answers. This book: Begins by exploring the evolutionary