Say Hello to the Bad Guys

About this item

From ESPN reporter Marc Raimondi comes a compelling, gripping narrative history of professional wrestling's legendary faction, The NWO (New World Order), from their inception in 1996 to their influence on American pop culture today. In 1996, professional wrestling was one of the most watched sports on cable television, with more than 5 million people tuning in every week. And in the late 1990s, pro-wrestling was the hottest thing in American pop culture, with companies making millions in action figures, video games, and simple black t-shirts emblazoned with three little letters: NWO. The NWO, or New World Order, became a business like no other, and was responsible for the explosive ratings and rabid fanbase. It started with an ingenious storyline starring Scott Hall, Kevin Nash, and the titular Hollywood Hogan—Hulk Hogan gone bad. Together, they formed a new era of characters to root for: The Bad Guys. Never before had audiences cheered for