Stupider People Have Done It

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Stupider People Have Done It is a bold, hilarious, and truth-telling manifesto from marketing rebel Jay Schwedelson that shreds outdated advice, torches best practices, and hands you the unapologetic permission to succeed by doing things your own way. If you're looking for another safe, feel-good business advice and marketing book filled with recycled tips and corporate fluff, this ain't it. In Stupider People Have Done It , Jay Schwedelson—CEO of Outcome Media, founder of SubjectLine.com, host of the #1 US marketing podcast, and full-time rule-breaker—delivers a no-holds-barred takedown of the conventional wisdom holding you back. This book is not a list of hints and hacks. It's a permission slip to stop following advice that was never meant for you. From bogus marketing playbooks to the nonsense we're told about careers, success, and how to "do life right," Jay exposes why so much of what we blindly follow is