Growth Hacker Marketing

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Gmail, Facebook, AirBnb, Evernote. A new generation of multibillion dollar brands have been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, and no billboards in Times Square. It wasn't luck that took them from tiny start-ups to massive success. They have a new strategy, called Growth Hacking. And it works . In this e-special, bestselling author Ryan Holiday shows how the marketing game has changed forever. He explains the growth hacker mindset and provides a new set of rules—critical information whether you're an aspiring marketer, an entrepreneur, or a Fortune 500 senior executive. "This book is a wake up call for every marketing exec in the business. And a tutorial for engineers, IT, founders and designers. Read it." — Porter Gale, Former VP of Marketing at Virgin America and author of Your Network is Your Net Worth "Finally, a