Mastering Digital Transformation

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Steffen Damborg, the name needs no introduction in the area of digital transformation. For over 20 years, Steffen has worked as a C-level executive with a compressive understanding of how well-established companies function. His passion is to help legacy companies transform via the development and execution of sustainable digital strategies that are based on digital leadership. The book Mastering Digital Transformation extracts from numerous cases of successful digital corporations such as Apple, Google, Facebook, and Tesla and what it takes to transform legacy companies into the digital age. To go from doing digital to being truly digital companies, the author advocates: - Organisational commitment towards digital strategy adoption and implementation- Promotion of experimentation based on concrete and tangible data- Adoption of a cross-functional and agile approach to disruptive innovation- Keeping the organisational strategies fresh by constant adaptation to digital